Looking for an alternative to TRESemmé shampoo in Pakistan?
Bloom and TRESemmé side by side
| Bloom Hard Water Fix | TRESemmé | |
|---|---|---|
| Made for | Hard-water mineral buildup in Pakistan | a salon-style range (the Daraz official store lists Keratin Smooth, Bondplex, Botanique and Colour ranges) |
| Brand owner | Bloom, Pakistan | Unilever |
| Product compared | Hard Water Fix, 400 ml | Keratin Smooth and Straight 360 ml |
| Price on the day we checked (PKR) | 1,999 (400 ml) | 801 (official TRESemmé store on Daraz, checked 2026-10-21) |
| Price per ml | Rs 5.00 (400 ml). Rs 4.58 per ml in the 3 x 400 ml pack. | Rs 2.23 |
| Other prices in the same official range | Rs 1,299 (200 ml) to Rs 5,497 (3 x 400 ml) | Rs 490–1,640 |
| Sulfate-free | Yes: no sodium lauryl or laureth sulfate in the ingredient list (it uses a different cleanser, Alpha Olefin Sulfonate; full list on our facts page) | No. The listed ingredients include Sodium Laureth Sulfate. |
| Parabens | None in the ingredient list | No parabens in the listed ingredients. |
| Chelating or anti-mineral ingredient on the label | Lists EDTA and Citric Acid | Lists Disodium EDTA and Citric Acid. |
| Cash on delivery | Yes, across Pakistan | Not checked |
| If it does not work | 10-wash full refund, no bottle return | Not checked |
| Stands with Palestine | Yes. Bloom shows solidarity with Palestine. | We did not find a public statement from TRESemmé supporting Palestine (searched 2026-10-21). If you have one, WhatsApp us and we will add it. |
Competitor details come from the ingredient list and price on the brand's official Daraz store listing, as shown on 2026-10-21. Formulas can differ by pack and batch, so check the bottle you buy. Last verified 2026-10-21. Mistake? WhatsApp +92 330 9998215.
Who should choose which
- Your hair feels rough, coated or dull right after washing
- Your shampoo lathers poorly and your taps show white marks
- You want COD and a refund if you feel no difference
- You want a Pakistani brand that stands with Palestine
- Your main need matches what it is built for: a salon-style range (the Daraz official store lists Keratin Smooth, Bondplex, Botanique and Colour ranges)
- You already have a routine that works for you
- You need something Bloom does not claim to do, such as a medicated anti-dandruff treatment
How to check any shampoo for hard water
- Read the ingredient list for a chelating agent (for example EDTA or citric acid). It is designed to bind minerals such as calcium and magnesium.
- Many mainstream shampoos list a small amount of a chelating agent such as Disodium EDTA. Seeing it on a label does not tell you how well that shampoo removes hard-water minerals; that depends on the type and amount, which labels do not show.
- Look for signs of hard water at home: white chalky marks on taps and shower heads, poor lather, rough hair after washing.
- Remember chelating shampoos can feel drying if overused, so follow the label and condition afterwards.
- A shower filter helps the water itself, but basic filters may not remove dissolved minerals. Check what a filter actually removes.
Where Bloom stands
Bloom is a Pakistani hair-care brand that stands in solidarity with the people of Palestine. We believe the war on Gaza is a genocide, as concluded by the UN's independent Commission of Inquiry (September 2025) and Amnesty International, and we are against anyone who takes part in it, helps pay for it or profits from it. Our solidarity is with Palestine, and against the oppressor, Israel. Read our full stand and its sources.
What published sources say about the Unilever group's business in Israel
Bloom does not accuse any company. These are published reports, with dates. You decide. These sources concern the Unilever group, not a decision of Unilever Pakistan Limited, which is a separate listed company.
| What the source says | Source | Date |
|---|---|---|
| Unilever's CEO said the company is "fully committed" to its business in Israel, citing four factories, about 2,000 employees and about ILS 1 billion of investment over ten years. | Just Food | 22 July 2021 |
| Unilever sold its Ben & Jerry's Israel business to its local licensee after the brand said it would stop selling in occupied territory. Unilever has said it does not support the BDS movement. | Reuters via Arab News | June 2022 |
| Unilever Israel, a subsidiary of Unilever, lists Dove among its body-care brands; its four production sites are in Safed, Acre, Arad and Haifa, inside Israel. | Wikipedia | Checked 2026-10-21 |
More on our sources page. Found a mistake? WhatsApp +92 330 9998215 and we will correct it.
Frequently asked questions
Is Bloom better than TRESemmé for hard water?
Bloom Hard Water Fix is formulated for mineral buildup. We have not published a head-to-head lab test against TRESemmé, so compare the ingredient labels using the checklist above.
Can I pay cash on delivery?
Yes. Bloom delivers across Pakistan in 3 to 5 working days, with free delivery, and accepts cash on delivery or card.
What if Bloom does not work for me?
Use it for 10 washes. If your hair does not feel different, WhatsApp +92 330 9998215 for a full refund. You do not need to return the bottle.
Does Bloom support Palestine?
Yes. Bloom stands in solidarity with the people of Palestine. See our stand.
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Related: Bloom facts · Sources